Privacy policy

Unless otherwise stated below, the provision of your personal data is neither legally or contractually required, nor necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it will have no consequences. This applies only to the extent that no indication to the contrary is made in the subsequent processing operations. "Personal data" means any information relating to an identified or identifiable natural person.

Responsible
TEXIT Deutschland GmbH, Güterstraße 2, 64807 Dieburg, e-mail info@texit.de

Server log files
Every time you access our website, usage data is transmitted to us or our web hoster / IT service provider by your internet browser and stored in log data (so-called server log files) and deleted after seven days. This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address shortened by the last two digits, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO due to our overriding legitimate interest in ensuring the trouble-free operation of our website as well as for the improvement of our offer.

Collection and processing when using the contact form
When using the contact form, we collect your personal data (title, first and last name, address, company name, e-mail address, telephone and message text) only to the extent provided by you. The data processing serves the purpose of contacting you. By sending your message, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 para. 1 lit. a DSGVO with your consent or according to Art. 6 para. 1 lit. b DSGVO for the fulfilment of pre-contractual measures or a contract.

You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. We will only use your email address to process your request. Your data will then be deleted unless you have consented to further processing and use. 

Collection and processing during registration of a user account 

On our website, we offer users the opportunity to register for the use of our website by providing personal data. The data is entered in an input mask. The data is not passed on to third parties. We process your first & last name, your e-mail address, your telephone number, your address, your VAT number and your company. 

With your data we create a customizable user account for you, with which you can request offers and orders faster and easier. We process your e-mail address in the course of this so that we can send you new access data if you should forget it. 

As soon as the registration on our website is cancelled or modified, your data will be deleted. Further storage may take place in individual cases if this is required by law.

The data processing described above for the purpose of registration and use of the website is carried out in accordance with Art. 6 para. 1 lit. b) DSGVO.

Cookies
Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user's computer system. When a user accesses a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.

We use these cookies for the purpose of making our website more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognise your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognised even after a page change.

The processing is carried out on the basis of Art. 6 (1) lit. f DSGVO due to our overriding legitimate interest in ensuring the optimal functionality of the website as well as a user-friendly and effective design of our offer.

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually on their acceptance as well as prevent the storage of cookies and transmission of the data they contain. Cookies that have already been stored can be deleted at any time. However, we would like to point out that you may then not be able to use all the functions of this website to their full extent.

You can find out how to manage (including disabling) cookies in the main browsers by following the links below:

Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Analysis, communication
The data processing described below in this section, in particular the setting of cookies, is carried out on the basis of Art. 6 (1) lit. f DSGVO due to our overriding legitimate interest:

- in the needs-based and targeted design of the website, e.g. for analysis and statistics tools

- Direct customer communication, e.g. live chat tools

You have the right to object at any time to the processing of your personal data based on Art. 6 para. 1 lit. f DSGVO for reasons arising from your particular situation.

Use of Google Analytics
We use the Google Analytics web analysis service of Google Inc. on our website. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
Data processing serves the purpose of analysing this website and its visitors. To this end, Google will use the information obtained on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Google Analytics uses cookies that enable an analysis of your use of the website. The information generated by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymisation is activated on this website. This means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.

Google has certified itself in accordance with the US-EU data protection agreement "Privacy Shield" and has thus undertaken to comply with the European data protection guidelines.
You can prevent the collection of data generated by the cookie and related to your use of the website (incl. your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plug-in available at the following link [https://tools.google.com/dlpage/gaoptout?hl=de].

To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when visiting this website. You must opt-out on all systems and devices used for this to be fully effective. If you delete the opt-out cookie, requests will be sent to Google again.
You can find more information on the terms of use and data protection at https://www.google.com/analytics/terms/de.html or under https://www.google.de/intl/de/policies/.

Google Analytics Remarketing
Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google Ads and Google DoubleClick. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

This function makes it possible to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google Ads and Google DoubleClick. In this way, interest-based, personalised advertising messages that have been adapted to you depending on your previous usage and surfing behaviour on one end device (e.g. mobile phone) can also be displayed on another of your end devices (e.g. tablet or PC). If you have given your consent, Google will link your web and app browsing history to your Google account for this purpose. In this way, the same personalised advertising messages can be displayed on every device on which you log in with your Google account. To support this feature, Google Analytics collects Google-authenticated IDs of users, which are temporarily linked to our Google Analytics data to define and create target groups for cross-device ad advertising.

  • Privacy policy of Google
    Further information and the data protection regulations can be found in the Privacy policy of Google.
  • Basis
    The aggregation of the collected data in your Google account is based exclusively on your consent, which you can give or revoke at Google (Art. 6 para. 1 lit. a DSGVO). In the case of data collection processes that are not merged in your Google account (e.g. because you do not have a Google account or have objected to the merging), the collection of data is based on Art. 6 (1) lit. f DSGVO. The legitimate interest results from the fact that we have an interest in the anonymised analysis of website visitors for advertising purposes.
  • Objection
    Although we declare legitimate interests in the use and storage of "conversion cookies", we offer you opt-out options. You can permanently object to cross-device remarketing/targeting by Deactivate personalised advertising in your Google Account.

Google Ads and Google Conversion Tracking
This website uses Google Ads. Ads is an online advertising programme of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google").

Within the framework of Google Ads, we use so-called conversion tracking. When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the internet browser stores on the user's computer. These cookies lose their validity after 30 days and are not used to personally identify the user. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognise that the user clicked on the ad and was redirected to this page. You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited. Each Google Ads customer receives a different cookie. The cookies cannot be tracked across Ads clients' websites. The information obtained using the conversion cookie is used to generate conversion statistics for Ads customers who have opted in to conversion tracking. Clients learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

  • Privacy policy of Google
    You can find more information about Google Ads and Google Conversion Tracking in the Privacy policy of Google.
  • Basis
    The storage of "conversion cookies" is based on Art. 6 (1) lit. f DSGVO. We have a legitimate interest in analysing user behaviour in order to optimise both our website and our advertising.
  • Opposition
    Although we declare legitimate interests in the use and storage of "conversion cookies", we offer you opt-out options. If you do not wish to participate in the tracking, you can object to this use by easily deactivating the Google conversion tracking cookie via your internet browser under user settings. This way, you will not be included in the conversion tracking statistics.

Facebook Pixel, Facebook Custom Audiences and Facebook Conversion
The so-called "Facebook Pixel" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), is used within our online offer.

With the help of the Facebook pixel, it is possible for Facebook to determine you as a visitor to our online offer as a target group for the display of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not have a harassing effect. With the help of the Facebook pixel, we can also track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").

  • Privacy policy of Facebook
    The processing of data by Facebook takes place within the framework of Facebook's data use policy. Accordingly, general information on the display of Facebook ads, in Facebook's data usage policy. Specific information and details on the Facebook pixel and how it works can be found in Facebook's help section.
  • EU-US Privacy Shield
    Facebook is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law.
  • Basis
    The use of the Facebook Pixel and the storage of "conversion cookies" is based on Art. 6 (1) lit. f DSGVO. We have a legitimate interest in analysing user behaviour in order to optimise both our website and our advertising.
  • Data processing contract
    For the processing of data for which Facebook acts as data processor, we have concluded a data processing contract with Facebook in which we oblige Facebook to protect our customers' data and not to pass it on to third parties.
  • Objection
    Although we declare legitimate interests in the use of the Facebook pixel and the storage of "conversion cookies", we offer you opt-out options. You can object to the collection by the Facebook Pixel and use of your data to display Facebook ads. To adjust which types of ads are displayed to you within Facebook, you can visit the page set up by Facebook and follow the instructions there on the settings for usage-based advertising. The settings are platform-independent, meaning that they are applied to all devices, such as desktop computers or mobile devices. You can further object to the use of cookies that are used for reach measurement and advertising purposes via the deactivation page of the network advertising initiative and additionally the USwebsite aboutads.info or the European website youronlinechoices.com.


Plug-ins
Use of YouTube
We use the function for embedding YouTube videos from YouTube LLC on our website. (901 Cherry Ave., San Bruno, CA 94066, USA; "YouTube").
YouTube is a company associated with Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").

The function displays videos stored on YouTube in an iFrame on the website. The option "Extended data protection mode" is activated. This means that YouTube does not store any information about visitors to the website. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transmitted to the USA. Google has certified itself in accordance with the US-EU data protection agreement "Privacy Shield" and is thus obliged to comply with the European data protection guidelines.

For more information on the collection and use of data by YouTube and Google, your rights in this regard and ways to protect your privacy, please refer to YouTube's privacy policy (https://www.youtube.com/t/privacy).

Use of Google reCAPTCHA
We use the reCAPTCHA service of Google Inc. on our website. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). The query serves the purpose of distinguishing the input by a human or by automated, machine processing. For this purpose, your input is transmitted to Google and further used there. In addition, the IP address and any other data required by Google for the reCAPTCHA service will be transmitted to Google. This data is processed by Google within the European Union and may also be transmitted to the USA. Google has certified itself in accordance with the US-EU data protection agreement "Privacy Shield" and is thus obliged to comply with the European data protection guidelines.
The processing is based on Art. 6 para. 1 lit. f DSGVO from the legitimate interest to protect our website from automated spying, abuse and SPAM.

For more information on Google reCAPTCHA and the associated privacy policy, please visit: https://www.google.com/recaptcha/intro/android.html , as well as https://www.google.com/privacy

Use of Open Street Map

This site uses the open source mapping tool "OpenStreetMap" (OSM). The provider is the OpenStreetMap Foundation. To use the functions of OpenStreetMap, it is necessary to store your IP address. This information is usually transmitted to a server of OpenStreetMap and stored there. The provider of this site has no influence on this data transmission. The use of OpenStreetMap is in the interest of an appealing presentation of our online offers and an easy location of the places indicated by us on the website. This constitutes a legitimate interest within the meaning of Art. 6 Para. 1 lit. f DSGVO. More information on the handling of user data can be found on the data protection page of OpenStreetMap and here http://wiki.openstreetmap.org/wiki/Legal_FAQ.

Data subject rights and storage period
Duration of storage
After the contract has been fully processed, the data is initially stored for the duration of the warranty period, then in accordance with statutory, in particular tax and commercial law, retention periods and then deleted after expiry of the period, unless you have consented to further processing and use.

Rights of the data subject
If the legal requirements are met, you have the following rights in accordance with Articles 15 to 20 of the GDPR: the right to information, to rectification, to deletion, to restriction of processing, to data portability.

In addition, you have the right to object to processing based on Art. 6 (1) f DSGVO and to processing for the purpose of direct marketing in accordance with Art. 21 (1) DSGVO.

Contact us if you wish. You will find the contact details in our imprint.

Right to complain to the supervisory authority
In accordance with Art. 77 DSGVO, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.

Right of objection
If the personal data processing listed here is based on our legitimate interest pursuant to Art. 6 (1) lit. f DSGVO, you have the right to object to this processing with effect for the future at any time for reasons arising from your particular situation.
After the objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the purpose of asserting, exercising or defending legal claims.

If personal data is processed for direct marketing purposes, you can object to this processing at any time by notifying us. After the objection has been made, we will stop processing the data concerned for the purpose of direct marketing.

 

Cookie information

We use Shopify as an e-commerce platform. You can therefore find a detailed list of cookies and how they work in the Shopify Cookie Policy.

You can view your current cookie settings here.

Cookies that are necessary for the functioning of the website:

Name Function Duration
_ab Used in conjunction with access to the admin area. 2 years
_secure_session_id Used in conjunction with navigation through a storefront. 24 hours
_shopify_country Used in conjunction with the checkout. Session
_shopify_m Used to manage privacy settings of the client 1 year
_shopify_tm Used to manage privacy settings of the client 30 minutes
_shopify_tw Used to manage privacy settings of the client 2 weeks
_storefront_u Used to support the updating of customer account information 1 minute
_tracking_consent Tracking settings 1 year
c Used in conjunction with the checkout. 1 year
Shopping cart Used in conjunction with the shopping cart. 2 weeks
cart_currency Used in conjunction with the shopping cart. 2 weeks
cart_sig Used in conjunction with the checkout. 2 weeks
cart_ts Used in conjunction with the checkout. 2 weeks
cart_ver Used in conjunction with the shopping cart. 2 weeks
Checkout Used in conjunction with the checkout. 4 weeks
checkout_token Used in conjunction with the checkout. 1 year
dynamic_checkout_shown_on_cart Used in conjunction with the checkout. 30 minutes
hide_shopify_pay_for_checkout Used in conjunction with the checkout. Session
keep_alive Used in conjunction with buyer localisation. 2 weeks
master_device_id Used in conjunction with the trader login. 2 years
previous_step Used in conjunction with the checkout. 1 year
remember_me Used in conjunction with the checkout. 1 year
secure_customer_sig Used in conjunction with the customer login. 20 years
shopify_pay Used in conjunction with the checkout. 1 year
shopify_pay_redirect Used in conjunction with the checkout. 30 minutes, 3 weeks or 1 year depending on value
storefront_digest Used in conjunction with the customer login. 2 years
tracked_start_checkout Used in conjunction with the checkout. 1 year
checkout_one_experiment Used in conjunction with the checkout. Session

 

Reporting and statistics

Name Function Duration
_landing_page Tracking landing pages. 2 weeks
_orig_referrer Tracking landing pages. 2 weeks
_s Shopify analytics. 30 minutes
_shopify_e Shopify analytics. Session
_shopify_fs Shopify analytics. 30 minutes
_shopify_s Shopify analytics. 30 minutes
_shopify_sa_p Shopify analyses in relation to marketing & recommendations. 30 minutes
_shopify_sa_t Shopify analyses in relation to marketing & recommendations. 30 minutes
_shopify_y Shopify analytics. 1 year
_y Shopify analytics. 1 year
_shopify_evids Shopify analytics. Session
_shopify_ga Shopify and Google Analytics. Session

 

Last updated: 09.01.2022